When it comes to shopping are you a hunter or gatherer…? Do you only go to a shop when you’ve decided, of your own volition, that you need something, then proceed to said shop to obtain the thing and only that thing? Or do you start at the shop and see how many things you suddenly realise you simply can’t live without? ; )
Always a topic that tends to galvanise opinions at a dinner party, the notion of ‘sustainable retail’ could be a complete oxymoron or a new term that signifies some paradigm shifts in how we procure goods in the 21stC.
I wanted to focus on some emerging trends that will change the retail outlet itself – not only the way in which we procure goods but the way we design the shops themselves, the size of the spaces being leased, and the very nature of what constitutes a ‘shop’.
I’ve got 5 hot tips. Here’s the first;
As recently as the 80s, 3D printing was just a dream. A mere 30 years later we’re now printing car parts, pharmaceuticals, parts for jet engines, homes, prosthetic limbs and even replacement organs.
A 3D printer is, to keep things simple, a printer that sprays layer upon layer of a selection of raw materials (e.g. ceramic, plastic, metals) to make something solid and three-dimensional, or ‘real’. We can already buy a 3D printer for our homes and offices, and it’s still early days.
Within only a few years we’ll be able to 3D scan our own bodies, transmit the details to the 3D printer and watch as our new shirt (which we designed and customised on a free tablet app) is created in our very own home. Ray Kurzweil (Google head of engineering) puts it at 5 years away (good article here on 3D printed fashion).
Sound enticing? At face value this could wipe out the majority of the manufacturing chain, transport & shipping, and even the retail outlets… extensive environmental savings… but I’ll be fascinated to see if it’s enough to overcome our deepest urges for ‘retail therapy’ and the very experience of going out to reward ourselves in an outlet that will by necessity become hyper experiential in itself?
Only time will tell. Stay tuned.