Is Retail Under Threat From the Sharing Economy?

Are you an e-bay addict? Been to a garage sale? Picked up something cool from the kerb? Simply swapped something or given it away?

There is a growing sub-culture of ‘sharing’ that may threaten to undermine the traditional retail outlet and drive down shop sizes, if by no other mechanism than by reducing the demand for new goods. In instalment #3 of our look at ‘Green Retail Trends‘ we explore the culture of ‘collaborative consumption’.

green retail

I first got connected with this idea of ‘collaborative consumption’ when I heard Rachel Botsman present in Sydney a few years ago. Collaborative consumption is the notion of sharing, borrowing, swapping, leasing etc. as distinct from buying something wholly then keeping it forever. At least theoretically the growth of this approach to procuring goods (and services) would be reducing the demand for new goods via traditional retail.

And this approach to temporary ownership seems to be gathering pace – it seems that wherever we look now we can find channels for sharing. Here are just a few;

Car Sharing (e.g. GoGets] – if you live in Australia you might have already seen these around. Rather than own a car, you join up with the scheme and just borrow the car when you need it, based on a booking system and user-pays rates. This scheme has taken off like crazy over the past few years [now Adelaide, Melbourne, Brisbane and Sydney]. Other brands have set up also.

Self-Drving-car-336x160

Car sharing – Car Next Door: With this scheme, you put your own car up for loan, and when a neighbour borrows it you get a little cash in return. You can also borrow a neighbour’s car and pay them. Think of this one as a community version of GoGets. Many of us have cars sitting idle in the driveway during the working day – this one’s a good way to get a little more value out of them.

car next door

Food sharing; Grow It Local: I’ve posted about this movement before – people sharing their back yards to grow food, and food swapping in the neighbourhood – all using web-based platforms. These sharing schemes have sprung up all around Australia.

Adelaide SA: RipeNearMe

ripe near me

Sydney: Grow It Local:

grow it local

Even Google is in on the act with Urban Food Maps – showing where you can find food growing on public land or hanging over fences. Obviously only as good as the info people put in, but a great idea nonetheless.

Tushare – an Australian start-up that facilitates the giving away of stuff we no longer want. Old bike for example? Post it on Tushare, and someone else can simply claim it and organise collection or pickup. This is not selling and buying – it’s simply giving away. Deal done. I love this one – have told my wife about this one in the hope that it dampens the household’s e-bay costs : )

tushare

This notion of exchanging, sharing, borrowing, leasing or even simply giving away is gaining traction.. we’re becoming more comfortable with the idea that we don’t necessarily have to own everything.

Have fun exploring these instead of heading to the shops : )

 

 

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