Tag Archives: collaborative consumption

Is Retail Under Threat From the Sharing Economy?

Are you an e-bay addict? Been to a garage sale? Picked up something cool from the kerb? Simply swapped something or given it away?

There is a growing sub-culture of ‘sharing’ that may threaten to undermine the traditional retail outlet and drive down shop sizes, if by no other mechanism than by reducing the demand for new goods. In instalment #3 of our look at ‘Green Retail Trends‘ we explore the culture of ‘collaborative consumption’.

green retail

I first got connected with this idea of ‘collaborative consumption’ when I heard Rachel Botsman present in Sydney a few years ago. Collaborative consumption is the notion of sharing, borrowing, swapping, leasing etc. as distinct from buying something wholly then keeping it forever. At least theoretically the growth of this approach to procuring goods (and services) would be reducing the demand for new goods via traditional retail.

And this approach to temporary ownership seems to be gathering pace – it seems that wherever we look now we can find channels for sharing. Here are just a few;

Car Sharing (e.g. GoGets] – if you live in Australia you might have already seen these around. Rather than own a car, you join up with the scheme and just borrow the car when you need it, based on a booking system and user-pays rates. This scheme has taken off like crazy over the past few years [now Adelaide, Melbourne, Brisbane and Sydney]. Other brands have set up also.

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Car sharing – Car Next Door: With this scheme, you put your own car up for loan, and when a neighbour borrows it you get a little cash in return. You can also borrow a neighbour’s car and pay them. Think of this one as a community version of GoGets. Many of us have cars sitting idle in the driveway during the working day – this one’s a good way to get a little more value out of them.

car next door

Food sharing; Grow It Local: I’ve posted about this movement before – people sharing their back yards to grow food, and food swapping in the neighbourhood – all using web-based platforms. These sharing schemes have sprung up all around Australia.

Adelaide SA: RipeNearMe

ripe near me

Sydney: Grow It Local:

grow it local

Even Google is in on the act with Urban Food Maps – showing where you can find food growing on public land or hanging over fences. Obviously only as good as the info people put in, but a great idea nonetheless.

Tushare – an Australian start-up that facilitates the giving away of stuff we no longer want. Old bike for example? Post it on Tushare, and someone else can simply claim it and organise collection or pickup. This is not selling and buying – it’s simply giving away. Deal done. I love this one – have told my wife about this one in the hope that it dampens the household’s e-bay costs : )

tushare

This notion of exchanging, sharing, borrowing, leasing or even simply giving away is gaining traction.. we’re becoming more comfortable with the idea that we don’t necessarily have to own everything.

Have fun exploring these instead of heading to the shops : )

 

 

The Top 5 Trends Towards Greener Retail

When it comes to shopping are you a hunter or gatherer…? Do you only go to a shop when you’ve decided, of your own volition, that you need something, then proceed to said shop to obtain the thing and only that thing? Or do you start at the shop and see how many things you suddenly realise you simply can’t live without? ; )

Always a topic that tends to galvanise opinions at a dinner party, the notion of ‘sustainable retail’ could be a complete oxymoron or a new term that signifies some paradigm shifts in how we procure goods in the 21stC.

I wanted to focus on some emerging trends that will change the retail outlet itself – not only the way in which we procure goods but the way we design the shops themselves, the size of the spaces being leased, and the very nature of what constitutes a ‘shop’.

I’ve got 5 hot tips. Here’s the first;

3D printing

As recently as the 80s, 3D printing was just a dream. A mere 30 years later we’re now printing car parts, pharmaceuticals, parts for jet engines, homes, prosthetic limbs and even replacement organs.

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An illustration of an artificial 3D-printed human heart. Check out ’10 Ways 3-D Printing Could Change the World’ at HowStuffWorks. Click above.

A 3D printer is, to keep things simple, a printer that sprays layer upon layer of a selection of raw materials (e.g. ceramic, plastic, metals) to make something solid and three-dimensional, or ‘real’. We can already buy a 3D printer for our homes and offices, and it’s still early days.

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‘…we’ve kind of put the factory into a little box. The factory can be one person at home again’. (Bre Pettis, CEO Makerbot Industries)

Within only a few years we’ll be able to 3D scan our own bodies, transmit the details to the 3D printer and watch as our new shirt (which we designed and customised on a free tablet app) is created in our very own home. Ray Kurzweil (Google head of engineering) puts it at 5 years away (good article here on 3D printed fashion).

Sound enticing? At face value this could wipe out the majority of the manufacturing chain, transport & shipping, and even the retail outlets… extensive environmental savings… but I’ll be fascinated to see if it’s enough to overcome our deepest urges for ‘retail therapy’ and the very experience of going out to reward ourselves in an outlet that will by necessity become hyper experiential in itself?

Only time will tell. Stay tuned.

Is it Time to Dig Up the Golf Course?

You’ve probably played on one or visited at least one in your lifetime. A select few will even own a house on one. Some know I’ve thrown a few clubs on one. Golf course estates – privately held or strata-held housing surrounding a manicured golf course. But a new model is emerging that offers something quite different (and arguably less frustrating)…

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Golf Course estates are typically devoid of ecological or productive value, lock up valuable topsoil and land, and alienate the rest of us.

Enter the Development Supported Agriculture (DSA) model. You could effectively picture the golf course being replaced with a highly diverse and productive farm, accessible to residents and neighbours. The residential development then includes shared community facilities based around food production and education.

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East Lake Commons, Decatur, Georgia US

Development Supported Agriculture is where the initial developer provides all of the farm infrastructure along with their residential estate products, and a ‘real’ farmer then works the farm, selling produce to the resident market – without the normal transport impacts or costs etc.

There are 5 core principles of DSA (from Wieler) :

  1. Preservation of farmland through limited development and continuity of previous farming uses.
  2. Agreements between developers and farmers (development provides farm infrastructure, farmers provide farm products to residents and the local community).
  3. Low-impact development techniques, sustainable architecture, and careful ecological/environmental planning.
  4. Establishment of wildlife corridors and animal habitats, promotion of native plant species, and protection of water quality.
  5. Utilization of an open-source development model that provides a framework for master-planned farm communities and integrated local food systems.

Residents are able to either work their own share of the land or lease it to the farmer in exchange for produce. Most of the DSA developments around the world are also all or mostly organic farms, feeding our growing demand for clean, safe, organic food that is locally produced.

Lots of good resources around on this topic; check this one out for planning code inserts that have been prepared for local Councils, to facilitate Community Supported Agriculture developments during the planning stages.

CSA

This is a really exciting model of value-added residential community design with enhanced food security and resilience. There are at least 1,000 of these registered in the US alone, and I’m excited to see where the first of these will arise (or have arisen) in Australia.

Give me this over a golf course in my neighbourhood any day.

Solar Seed Funding – Will Your Next Client Pay it Forward?

Have you seen the movie Pay it Forward? I bet you’ve always wondered how we could do that and help drive economies of scale in our rooftop solar industry, right?

I wrote about this one over a year ago and re-visited recently thanks to a now constant flow of queries around solar leasing options in Australia. This particular model works like this;

  1. The original investor [think of them as ‘your project or client’] installs a solar system on a recipient’s roof;
  2. The recipient leases the solar panels on their roof from the investor;
  3. The recipient enjoys reduced energy costs overall, compared to grid-price electricity, so they start saving money;
  4. The investor, rather than paying down their original investment as quickly as they can, reinvests the income back into the seed fund, helping to set up the next recipient with another solar system.
Solar%20Seed%20Fund%20Infographic

Check out http://www.solarseedfund.org for more detail on how it works

So the investor has put up the cost of the first system. Sound unfair? Well, clients are already willing to pay for Green Power [a renewable energy product in Australia], carbon offset credits or other ‘licence to operate’ costs. So if they’re committed to spending the money, why not spend it where it creates the most community uplift?

It’s not too difficult to visualise a way in which development projects could roll out extensive community solar schemes using a version of this model. Even if the lease payments help in part to pay down the install costs, it’s still a great way to make solar energy more accessible to entire neighbourhoods.

Anyone interested in setting up a crowd fund to kick-start one of these in a needy community?

Remember, if you’d like to help me get the message out there, vote for Green Futures this month. Thanks!

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Pop Up Retail – Greener Than You Think?

How often have you been asked to spend time in your job removing something rather than adding? It’s actually really challenging and many people fail miserably at simplifying a complex issue.

But a trend is emerging where city Councils work to remove bureaucratic obstacles such as high license fees and onerous operating requirements, and allow small operators, start ups, artists and students to open their own retail store or shopfront in a temporary location, even if it’s just for a few days or a week.

pop up box

There are many smaller operators who just need temporary space in order to promote their wares, refine their products or pitch, and get out there into the marketplace. Pop-up stores, whether they be stand alone prefabricated stores or simply empty space in a tenancy that hasn’t been let, offer a great opportunity for emerging businesses to get started.

What I’m loving about this trend is the range of benefits for community resilience. Here are just a few examples;

  •  activation of failed spaces; they bring new crowds and interest into urban places that have not worked;
  • diverse street life; changing pop-ups over weeks or months add a new dynamic to the street – you never know what you’ll encounter;
  • utilisation of idle floor space; much better for an empty shop to be used for something rather than nothing – it’s a subtle way of making the city more efficient;
  • sparking local economy; some councils and even developers are offering low or no rent periods for pop-ups in order to help an area reach a critical mass of activity and visitors;
  • they allow an agile demand and supply relationship to be maintained – if the market quickly decides it wants something else, the pop-up approach can rapidly evolve to cater for this, thereby making the local economy more robust;
  • they tend to be more design / art focussed, further adding to the character and interest of a place;
  • they are a low cost way to test retail or business configurations to see what works best in a location.

You might find it tenuous to link retail with sustainable cities, but the notion of a thriving, robust and diverse local economy is absolutely vital in making local communities more resilient, and this trend towards a more dynamic retail model is evolving our old sense of shop-based retail into something more like a community event.

There are even Council-led or privately developed programs that help build on this momentum, including free Apps that tell you  what’s happening and where on any given day. Splash Adelaide is worth checking out to see how a Council might support  this culture through digital platforms and social media – an enticing glimpse into a treasure-hunt future? I’m hoping that my next visit there will coincide with a fleet of mobile food vendors in the city : )

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If you’d like to help get this thinking ‘out there’, please vote for Green Futures in the People’s Choice blog awards. Thanks!

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Jobs of the Future: Urban Farmer

Position Description; Urban Farmer sought for Smith Street Community. Must have extensive knowledge in horticulture, aquaponics and bee keeping. The role includes providing support and teaching to the community who wish to increase their food security, enhance community resilience and mutual reliance, and re-connect their families and children with organic, seasonal and healthy food.

The majority of homes and street verges are under-productive and require the establishment of new street orchards, planted verges and diverse seasonal produce crops on individual Lots, with the intention to swap produce through a weekly urban orchard program. An additional pilot program underway in conjunction with local Council includes returning sections of street parking to vegetated and edible rain gardens.

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what would an urban farmer post be without Michael Mobbs?

 

The Forester must have a strong understanding of organic horticulture, natural soil production and local climatic conditions. Understanding of local soil conditions an advantage. Strong engagement skills and familiarity with working with local Councils is desirable, and the Forester will be collaborating with the local Council in managing the assignment of their annual Community Resilience funding.

Ability to craft hand-made beer will be considered an added advantage by the community’s enthusiastic annual home brewing contestants.

Remuneration will be subject to performance, diversity and quality of product, and community feedback. Payment sources shall be the following;

  • Nominal part cash payment comprised of monthly contributions from the community;
  • Part payment from Council Community Resilience program funding;
  • Part payment from Community members’ health insurance providers [for providing healthy organic food and supporting community involvement];
  • Part payment from the State Health Department [for reducing demand on healthcare provision through providing healthy food and enhanced social capital];
  • Part payment as share of produce.

If you don’t mind a little hard work, a lot of socialising and garden chats, herding ducks and farming fish, dodging children’s toys, teaching adults and children, mucking with compost, stealing from bees and chickens, and beer tasting, then give us a call – we’d love to hear from you.

… We already get health insurer subsidies for gym membership and physiotherapy, and it’s only a matter of time before we get the same for consuming healthier food, joining community groups and for making our neighbourhoods more resilient. This job would be a great gig.

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The Pocket Neighbourhood

Have you ever been drawn into a fence dispute with a neighbour? We’ve certainly had our fair share… I’m not sure if it’s because of or despite the fact that my wife and I are from an architectural background. To us it’s a pretty straightforward deal: follow the local planning controls and fencing Acts, run a string-line along the boundary, agree on materials and select a quote, and boof! – there’s your fence. Simple, right?

Noooooo. Not on your life. The more I’ve shared our latest escapade with friends the more I’m convinced that this is Newton’s Fourth Law – Friction is directly proportional to the length of a new fence. It seems that most people have to suffer when installing a shared boundary fence.

Perhaps it’s this recent experience that has sent me off looking for the opposite effects (Newton’s Third Law?) – an approach to community design that negates the fence fights and acts to bring neighbours together.

A friend sent me this ‘pocket neighbourhoods’ link [by Ross Chapin] during the week and as soon as I jumped in it took me back to the period when I was doing a lot of retirement village master planning – maybe it’s the denominator of ‘common cause’ and a stronger focus on pedestrianism that made me sentimental, but in exploring this site I’m thinking ‘how can we decant that into larger urban scale development?’

pocket neighb

My ability with words isn’t a patch on the photos on this site so just take a look for yourself… but look for the sustainable community attributes of these pocket neighbourhoods – how they deal with the commons and shared spaces (shared infrastructure), public-private (reduced land consumption), transport (reduced emissions), pedestrian connections (social and physical health) and so forth.

This site also has some good links to other urban sustainability sites – worth a cruise during your Friday lunch time.

Enjoy.